The meta tags are a very important part of the HTML code
of your web page. They are read by the search engines but are not displayed as
a part of your web page design. Usually they include a concise summary of the
web page content and you should include your relevant keywords in them. Most
meta tags are included within the 'header' code of a website. The most
important tags are the title, description, keyword s and robot tags.
<html>
<head> <title>Title of the document</title>
<head> <title>Title of the document</title>
<meta
name"description" content="Here is a description of the
applicable page">
<meta name="keywords"
content="HTML, CSS, XML, XHTML, JavaScript">
</head>
</head>
How to optimize meta tags?
The title tag and the meta
description and keywords tags should include keywords relevant to the content
of the web page they describe. Besides that, you should consider the length and
the order of the characters/words included in each of the meta tags. Note that
the search engine robots read from left to right and those words that come
first are more important than those that come towards the end of the page.
Title tag
It could be said that the title is
one of the most important factors for a successful search engine optimization
of your website. Located within the <head> section, right above the
Description and Keywords tag, it provides summarized information about your
website. Besides that, the title is what appears on search engines result page
(SERP).
The title tags should be between
10-60 characters. This is not a law, but a relative guideline - a few more
symbols is not a problem. You won't get penalized for having longer title tags,
but the search engine will simply ignore the longer part.
<title>Title of the document</title>
Meta Description tag
The description tag should be
written in such way that it will show what information your website contains or
what your website is about. Write short and clear sentences that will not
confuse your visitors.
The description tag should be less
than 200 characters. The meta description tag also has a great importance for
the SEO optimization of your page. It is most important for the prospect
visitor when looking at the search engine result page - this tag is often
displayed there and helps you to distinguish your site from the others in the
list.
<meta
name"description" content="Here is a description of the
applicable page">
Meta Keywords tag
Lately, the meta keyword tag has
become the least important tag for the search engines and especially Google.
However, it is an easy way to reinforce once again your most important
keywords. We recommend its usage as we believe that it may help the SEO
process, especially if you follow the rules mentioned below.
The keyword tags should contain
between 4 and 10 keywords. They should be listed with commas and should
correspond to the major search phrases you are targeting. Every word in this
tag should appear somewhere in the body, or you might get penalized for
irrelevance. No single word should appear more than twice, or it may be
considered spam.
<meta name="keywords"
content="HTML, CSS, XML, XHTML, JavaScript">
Meta Robots tag
This tag helps you to specify the
way your website will be crawled by the search engine. There are 4 types of
Meta Robots Tag:
Index, Follow - The search
engine robots will start crawling your website from the main/index page and
then will continue to the rest of the pages.
Index, NoFollow - The search
engine robots will start crawling your website from the main/index page and
then will NOT continue to the rest of the pages.
NoIndex, Follow - The search
engine robots will skip the main/index page, but will crawl the rest of the
pages.
NoIndex, NoFollow - None of
your pages will be crawled by the robot and your website will not be indexes by
the search engines.
If you want to be sure that all
robots will crawl you website we advise you to add a "Index, follow"
meta robot tag. Please note that most of the search engine crawlers will index
your page staring from the index page, continuing to the rest of the pages,
even if you do not have a robot tag. So if you wish your page not to be crawled
or to be crawled differently use the appropriate robot tag.
How to edit meta tags?
You can edit your meta tags through the File Manager in the cPanel of
your hosting account. You need to edit the file of each web page. The file
contains the HTML code of the page. 
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